doublemint
Wrigley’s Doublemint Gum has been a staple since 1914. But does anyone really remember buying it or do they just always have it? In the past, they have focused on “double the flavor, double the fun,” but this more modern, simple take will refresh the brand and remind people why Doublemint has been a staple for over 100 years: it’s minty.
![seeds.png](https://images.squarespace-cdn.com/content/v1/5adfa70ba9e02824742e078a/1584399229256-HG4E74UDY3HG1QMDRU7B/seeds.png)
![plant.png](https://images.squarespace-cdn.com/content/v1/5adfa70ba9e02824742e078a/1584399221898-WKBUMFPAF1IXSIUE0V1N/plant.png)
![mojito.png](https://images.squarespace-cdn.com/content/v1/5adfa70ba9e02824742e078a/1584399222243-1MBJ3KMIV6L197S1HFX7/mojito.png)
Strategy & Creative: Emily Cline, Devin Roux, and Emma Steinmeyer